Arcual
(Saffron - 2022)
A new blockchain start-up backed by BCG Digital Ventures, the Luma Foundation and MCH Group (Art Basel) that aims to empower a more equitable deal for everyone involved in the story of an artwork - from artists and galleries, to collectors and buyers.
My role:Â
Leading naming, strategy, brand/verbal identity definition.
Senior C-suite stakeholder management across multiple organisations.
Creative strategy and copywriting.
