The Singleton

(Design Bridge - 2019)

One iconic single malt Scotch whisky with three unique flavour profiles for different global tastes. Exploring how to create a design and comms campaign that could help the brand grow in the Chinese market.  

My role: 

• On the ground research visits/focus groups in Taiwan and China.

• Strategic foundations; retail, gifting and campaign strategy.

• Wider thinking around gifting for the Diageo spirits portfolio.