Tabii (TRT)
(Saffron - 2022)
The global streaming platform for Turkish national broadcaster TRT's myriad of language. Building a community-first platform that unites people from around the world with shared values and a passion for great stories.
My role:
Leading naming (the 'Tabii' name meaning 'of course' in Turkish) - including presenting to senior C-suite stakeholders, ministers and the president's office.
Leading strategy, experience/brand/verbal identity definition and activation planning.
Creative strategy and copywriting.
