Studio Brussel (VRT)

(Saffron - 2023)

A total rebrand of VRT's heritage radio brand Studio Brussel (formerly StuBru). Starting with an intention to reconnect the station with its audience of music lovers across Flanders, we developed the strategic platform: 'Shared Wavelengths'. 

Acting as the bridge between VRT's 'Forever Current' promise and Studio Brussel's faithful audience - it became the basis for a system that resonates with music-led radio today and its capacity to form community like nothing else.

My role: