Meta

(Saffron - 2021-23)

The most newsworthy brand in the world building the future of how we interact with technology. Working together with strategists from Meta, their in-house creative team Creative X and designers to help the Facebook Company become Meta. 

My role: 

• Leading creative strategy/conceptual thinking around building a dimensional design system that puts people and connection at the centre of everything. 

• Helping to define and express the new system, strategy and brand voice/persona in a way that internal teams don't just use, but love.