Amazon Ads

(Saffron - 2024)

What started out as a “Suggested Products” box on Amazon.com has now become one of the world’s biggest advertising platforms. Amazon Ads connects brands with customers across Amazon and beyond, from Prime Video to Amazon Live, Twitch to Thursday Night Football, supporting businesses all around the world.

Their brief: to create a distinct brand that could stand out and grab attention for Amazon Ads itself, and for all of the businesses that rely on it to reach their customers.

Amazon Ads’ ambition gave us licence to give their brand the glow up it needed. We leaned into standing out, distinguishing the brand from the mono-aesthetic shared by category competitors. The visual refresh was built around a set of assets and behaviours, each made to be distinct and stay top of mind.

My role: